O for O

Well, I just cruised on over, for the first time, to Oprah.com.

This is an interesting place to be.

Most places have at least a somewhat limited scope in their brand promise. Consider Amazon, for instance. Its header reads:

Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more

Oprah is a bit more ambitious. Is there any human endeavor not covered in her site's header?

Oprah.com is your leading source for information about love, life, self, relationships, food, home, spirit and health.

Anyway, the woman who can do it all for you also hopes to do it all for her favorite candidate...Barack Obama. She's hosting a fundraiser for him in September out in Santa Barbara.