Monday, July 23, 2007

Netflix to Cut Prices


In a mildly-interesting move, Netflix is dropping the price of its 3-at-a-time package from $18 to $17 a month.    

They're in a heated battle with Blockbuster for the marketspace, so I'm curious to see if they can 
demonstrate that there is enough price elasticity to prove that this was a wise decision.

It seems hard for me to believe that this will make as big a difference as Blockbuster's built in brick-and-mortar advantage, but then again maybe that's why these guys make the big bucks.

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