Thursday, September 20, 2007

NBC Takes Baby Steps

After the fallout, a few weeks ago, between NBC and iTunes over pricing schemes, the Peacock made another move around the electronic availability of their television shows.

Starting this fall, viewers will be able to download shows from NBC within a week of their initial broadcast for free. Sounds cool except the files become unusable after a week and are not transferable to other machines. Further, they will contain commercials that cannot be FF'd through.

Presumably, future iterations will contain more convenience, but will surely not come for free.

I'm not a big enough fan of any of NBC's shows (spare Meet the Press, I guess?) to get myself hyped up over this. I suppose it will be interesting to see how they do once the Apple umbilical cord is cut, though.

Some analysts are not so optimistic about the model of having to shop for my shows straight from the network...

“It’s not just a shift from a supermarket to a mom-and-pop story, it’s a shift to one store that only sells bread, another store that only sells dairy products. The consumers have decided they want to get their content from iTunes.”
Chris Crotty, analyst for iSuppli

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