I used to drive across that bridge regularly...be ready for a bigass investigation.
Anyway, I went back over to the Star Trib for a little local coverage and found a prime example of stupid advertising strategies.
If you don't set up your site to scan content of the page and compare it to what you're advertising, you could end up with this...a picture of a bridge collapsing, a big rig on fire, and an auto company pitching its truck as having passed America's toughest road test.
Doh!
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