Of course their ultimate goal is to take over the world, but Google started running a new "feature" last week that Toolbar users are having all their online behavior tracked if they are logged in. Users can opt out should they desire.
One has to wonder if Google is making a play at offering a Nielsen-like audience measurement service. After all this groundwork is set up, it would probably be a cakewalk to throw something like that together and they get around the significant panel recruitment costs that Nielsen and others incur.
One has to wonder if Google is making a play at offering a Nielsen-like audience measurement service. After all this groundwork is set up, it would probably be a cakewalk to throw something like that together and they get around the significant panel recruitment costs that Nielsen and others incur.
It's also not hard to argue that with the size of their userbase, Google's data might be more representative of Internet users as a whole.
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